05.01.2008 / Inthegroovemusic Scores Three Telly Awards

Twin Cities Firm Awarded A Silver and Two Bronze Tellys for Original Music

Minneapolis—(April 23, 2008)—Inthegroovemusic, a Minneapolis based audio production facility, picked up three Telly awards for outstanding achievement in original composition in the 29th Annual Telly Awards.  Pop Savor Indulge, Momentum Advertising’s campaign for Grolsch Beer was awarded a Silver Telly, the highest honor, while Glass and Double Helix, Cannonball’s campaign for Michelob, were both awarded Bronze Tellys.  

The Telly Awards, founded in 1978, aims to honor outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions.  Approximat...Keep Reading »

01.02.2008 / Inthgroovemusic Wins a Mobius Award

Minneapolis Firm Recognized for Outstanding Creativity for Original Music

Minneapolis—(January 2, 2007)—inthegroovemusic, a Minneapolis based audio production facility, announced today its win in the 2007 Mobius Awards for Original Music in the “Cinema & In-Flight” category for movie trailer, The Italian. The Mobius Awards are given internationally as a way of granting recognition for outstanding creative endeavors.

The Italian (Italianetz), directed by Andrei Kravchuk. was internationally recognized winning six awards including Best Feature Film at both Deutsches Kinderhilfswerk Gran Prix and Glass Bear.  It was selected for both The Toronto Film Festival ...Keep Reading »

12.17.2007 / Inthegroovemusic Ads Flavor to Grolsch Beer

Twins Cities Firm Composes Music for Top Selling European Beer

Minneapolis—(December 17, 2007)—inthegroovemusic, a Minneapolis based audio production facility, announced today its completion of an original music soundtrack for the new Grolsch Beer television broadcast campaign “Pop Savor Indulge.”

Grolsch, the Dutch brewer, is the second largest brewing company in Holland and the 21st largest in the world. Beginning in 1615 in Groenlo (Eastern Holland), Grolsch Brewing Company now distributes 3.5 million hectoliters a year. The launch of the Pop Savor Indulge campaign is funded through current United States Distributor, Anhueser Busch and crafted by Momentum Adverti...Keep Reading »

09.15.2007 / Broadcast News in Top CBS Markets Change Their Tune

Inthegroovemusic has completed an original music package for CBS affiliates WBZ Boston, KTVT Dallas, and KEYE Austin. inthegroove currently provides theme music for WCCO Minneapolis and is currently working on an original package for WBBM Chicago.

The new package, titled “musicforinformation/ Pride Collection” is based on a full length song co-written by inthegroove partners Darren Drew & Brian Reidinger, and World Record’s Matt Kirkwold. String arrangements were provided by Tommy Barbarella (Prince’s NPG & Jonny Lang). According to inthegroove’s Drew “Once the basic song was crafted, we then worked closely with Creative Services Directors at each respective station customizing arrangements to fit the specific needs of eac...Keep Reading »

09.02.2007 / Inthegroove Goes Global

inthegroovemusic is kicking up deals with music companies around the globe. Gaining world exposure through Elec-trip records in Turkey, Big Bang and Fuzz in Australia, Media Music in Greece, X-Rights in Italy, and Vimusica in Spain and Portugal, inthegroove has found a niche abroad. “We’ve definitely caught the travel bug,” jokes founding partner Darren Drew, “I had to get a bookmark for world time zones.”

He’s talking about the relationships that have surfaced with publishers around the globe. Each partnership has a strand of similarity. “The idea is to have someone represent us to the same types of media outlets that we market to here,” explains Drew. Working through these co...Keep Reading »

07.23.2007 / Glorious Monster Releases New Album, "Adventures On Earth"

Inthegroovemusic’s Glorious Monster debuted their new album July 18th at the Varsity Theatre in Minneapolis. The show proved to be creative musically and aesthetically with live visual effects played behind a clever and entertaining show. The music on their new disc, “Adventures on Earth,” is a true album entertaining ambience, lyrical piano, and melodic vocal lines not to mention the rock influence to keep the tracks driving. Check out the video for their feature track, "I Will Always Be With You." It's entertaining with imaginative animation, not to mention the catchy track. The poor monster pulls at your sympathy strings as a medusa type temptress jerks him around. You can view the video on their websi...Keep Reading »

06.01.2007 / Inthegroovemusic Adds Staff

Minneapolis music house, inthegroovemusic, has added Melissa Vickerman to its staff. Working as their new PR + marketing manager, Melissa will extend the companies reach across the globe. She comes from a background in communication studies and music.

01.24.2007 / In The Groove Revs up with NASCAR for ABC/ESPN

inthegroovemusic, a Minneapolis-based audio production facility, announced today the completion of a new theme for ESPN and ABC’s NASCAR broadcast. A 200 mph spectator sport deserves a rock n roll anthem, and In the Groove Music has the stage. ITG has provided over 100 thematic variations of a gritty branding theme for ABC / ESPN as they welcome the return of NASCAR for the 2007 season. This continues a relationship that started in 2002, when ITG updated the musical score for ESPN’s flagship program, Sportscenter. The return of NASCAR is a big win for the ABC family, which will be airing the final 17 races of the Nextel Cup season, including the 10 season ending races known as the “Chase for the Cup.” NASCAR commands the second largest g...Keep Reading »